top of page


May 2023 - Aug 2023

Sep 2022 - Jun 2023

May 2022 - Aug 2023

Wilson Sporting Goods, Site Merchandising, Chicago, IL

  • Managed ecommerce product content and created improved sort order using PIM and PCM software to

    create improved user experience

  • Analyzed Wilson hard goods sales data and competitive landscape, discovering and activating insights to

    drive accelerated sales growth

  • Analyzed Team.Shop website aesthetics, brainstorming and providing new ideas for more attractive and

    functional design

  • Performed SKU rationalization for product listings, removing low sellers and prioritizing focus items

  • Participated in weekly team meetings and met with business unit leaders across the entire portfolio to

    identify opportunities for incremental growth through ecommerce

  • Developed and delivered presentation to Wilson leadership, recommending growth strategies and tactics for

    eCommerce sales

Workstorm, Digital Marketing, Chicago IL

  • Leveraged digital design platforms to create and execute content on Facebook, Twitter, and LinkedIn

  • Provided research of competitive presence in digital media to identify relevant trends, and opportunities for

  • Collaborated with Sales & Marketing team as well as CEO to brainstorm topics of interest each week

  • differentiation

Pulsepoint, Project Intern, Danville, CA

  • Collaborated with internal legal, marketing and sales leadership to develop strategies to combat any potential

    negative mental health effects for bystanders providing CPR

  • Created compelling presentation advocating recommendations and implementation plan to PulsePoint team

    at company meeting

  • Worked with marketing and sales team to develop a visually appealing design for the PulsePoint website, as

    well as a mental health related landing page (link:

  • Received recognition from CEO and leadership team for idea development and presentation skills

  • Leading implementation plan to deploy recommendations through website development


2020 - 2024

University of Tennessee, Bachelor's Degree, Psychology; Minor, Business Administration

GPA: 3.8/4.0

Dec 2023 - Jan 2024

Institut Supérieur du Commerce de Paris, Business of Fashion in Paris Intensive


  • University of Tennessee, Knoxville Honors College selection ($15,000 / year scholarship)

  • Dean’s List – Every semester

  • Haslam College of Business: VolTrek Student – selected within a small group out of dozens of students to attend a networking trip to Chicago to meet with multiple companies and expand my career horizons/knowledge.

& Expertise

  • Canva – creative designer, advanced in the editing platform

  • Social Media Literacy – strong knowledge of multiple social media platforms (Twitter, LinkedIn, Instagram/Reels, TikTok,) and engagement tactics (Popular engagement times/posting strategies),

  • Run an Instagram account for my personal cooking hobby (@chef_bridge). Currently developing a blog for my recipes to incorporate a creative writing aspect into my cooking.

  • Technical Skills – proficient in Microsoft Excel, advanced in PowerPoint, entry level PIM/PCM knowledge

  • Spanish – conversational, advanced

  • Other Skills: excellent creative writer, strong organizational skills, works well in cross-functional teams/environments

bottom of page